A team of eye care professionals try out the latest TOTAL® contact lens at an after-hours fitting. Their first impression leaves them all saying “Whoa.”
VIDEO
Alcon, a global eye care company, requested a video is to announce the addition of a TOTAL30® contact for astigmatism (aka “toric” contact lens), thus completing their portfolio. The announcement targets eye care professionals and other industry insiders.
I developed the concept, wrote the script and co-directed this video.
__
WEB PAGE
I am responsible for much of the copy found on myalcon.com/professional/contact-lenses, including the example here. Please note that this all written for an audience of optometrists and ophthalmologists.