results

• 1800Accountant.com
Led redevelopment of the homepage, resulting in a 608% increase in conversion.
Rewrote and reworked the primary lead capture form and scheduler, driving a 21% increase in form fills.

• Amazon Home Services
Served as lead copywriter for the national launch of Amazon Experience Centers. The launch saw more than 600 articles and blogs written by third parties, and was featured on Good Morning America. The articles, television segment, and site  traffic generated more than 1 billion impressions in total. 

• OU Health (formerly OU Medicine)
Led creative and copywriting for OU Medicine. Developed campaigns that focused on client’s need to increase quality ratings and improve perception in the community. As a result of multiple campaigns, the brand saw a 21.6% increase in “overall quality” perceptions in the second quarter of 2016, per the National Research Corporation.

• Oklahoma Nutritional Information and Education Project (ONIE)
Wrote copy and led creative for the “Low-Fat Milk Has Perks” campaign starring former NBA player Kendrick Perkins, with the goal of driving consumers to opt for 1% milk instead of 2% or whole. The local market share of 1% milk increased by 42% during the three-month campaign.